Tuesday, November 10, 2009

Afterthoughts...of a Tuesday Evening

Besides a predilection for beating dead horses, Other Side is cursed with the "just one more thing" affliction.

Symptoms of which showed up after posting the item on "Major Awards" here, which discusses the process of newspapers saluting themselves with prizes.

The afterthought is that perhaps the Times Record and the other rapidly declining print dailies should focus more on winning "awards" from subscribers, readers, and buyers, rather than gloating over the adulation of their peers.

Peers don't buy ads or subscribe. Readers do. They are the ultimate jury and judge.

Self-aware publishers and editors would recognize that and evolve in response.

Agenda driven publishers and editors would continue the same-old and wonder why their bottom line is sinking.

Maybe they should catch up on the latest news.

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